Mighty Ape Ltd is a New Zealand online retailing company, based in Silverdale, Auckland. Formerly known as Gameplanet Store, it is one of the longest running online retailers in New Zealand. Founded by Simon Barton as Virtual Stores, Ltd. in 1999, the company began by selling computer and video games under the GameZone brand. In 2003 the business rebranded to Gameplanet Store. Over the following years the product range expanded to include DVD movies, PC hardware and music. In 2008 the company relaunched as Mighty Ape and began selling books and toys.
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