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Delia''s - Wikipedia

This article is about a clothing company. For the genus of butterflies, see Delias.Delia''s, Inc. (stylized as dELiA*s) is a lifestyle brand of apparel & accessories, primarily targeting girls and young women. Delia''s, Inc.TypePrivateIndustryE-commerceFounded1993 (28 years ago) (1993) in New York City, New York, United StatesDefunct2015, as a retailHeadquartersNew York City, New York, United StatesKey peopleTracy Gardner(CEO)Brian Lattman(President)Patricia Johnson(Chief Merchandising Officer)ProductsYoung women and girl''s apparel & accessoriesOwnerSteve RussoFrom its founding in 1993 through the early 2010s, Delia''s was an independent retailer and direct marketer, and in its prime was the leading marketer to 10 to 24-year-old females in the United States, with labels for preteen girls (#deliasgirls) 7-13 and girls between the ages of 13 to 19.[1] Delia''s was popular among college women, as many of its products were affordable and suitable for college-age students.[2] It currently operates under license as a sub-brand of online retailer Dolls Kill. Delia''s sells apparel (including pants, shorts, skirts, tees, jackets, blazers, and bikini tops and bottoms), accessories, footwear (including shoes and boots), cosmetics, and room furnishings. The brand previously sold to teenage consumers through direct mail catalogs, websites, and, for Delia''s, mall-based specialty retail stores. As of 2020, Delia''s products are only for sale through its parent label, Dolls Kill.[3]The company was launched in 1993 by two Yale University graduates.[4] One company focus was its Gen Y understanding, as reflected in its use of the internet for furthering brand identity.[5][3]The company was acquired by Alloy Inc. in 2003, for $50 million.[3][6] The combined company had annual catalog, internet, and retail sales of $300 million. It also had a database of over 20 million names, constituting 30%–40% of U.S. consumers who were 12–18 years old.[6]Alloy then spun off the company in 2005.[7]In January 2013 HRSH Acquisitions LLC bought Alloy Inc, now being marketed as Alloy Apparel, for $3.7 million in cash. HRSH also assumed $3.1 million in liabilities. On December 5, 2014, it announced that it had filed for Chapter 11 bankruptcy protection in the United States Bankruptcy Court for the Southern District of New York, and would be liquidating all 95 stores.[8]Shortly after, its shares fell more than 80% to $0.02.[9] Steve Russo of Fab/Starpoint acquired the brand for $2.5 million,[10] and in August 2015, re-opened the store with an online-only presence,[11][12] but this was unsuccessful. Online fashion company Dolls Kill later licensed the Delia''s name and re-launched it as a sub-brand in November 2018, with its clothes available online and through pop-ups in Los Angeles and San Francisco.[13][14]In December 1997, Delia''s acquired Gurl.com.[15]: 152  It later sponsored a free e-mail and web hosting service, known as Gurlmail and Gurlpages respectively, owned by Lycos.[16] Beginning in May 1998, Gurl.com began to offer merchandise from Delia''s catalogue.[17]In 1999, Delia''s opened iTurf as an online subsidiary, including Gurl.com and its associated web addresses as properties under iTurf, in an attempt to build teen-centered websites marketed towards Generation Y.[18] During its initial public offering in 1999, shares were priced up to $66 each.[15]: 152  iTurf''s websites had 35 million page views in February 1999 and $2.1 million in sales for the quarter ending on January 31, 1999.[18] In the same fiscal year, they had earnings of $425,000 on sales of $4 million.[18] Following the dot-com bubble burst in 2000, iTurf reported nearly $16 million in losses within the first six months of the same year and had their stock value drop to $1.[19] Delia''s sold or closed all their Internet properties with the exception of Gurl.com, which was later sold to Primedia in May 2001 for an undisclosed amount.[20]

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TO CHECK THE GIFT CARD BALANCE, CALL 1.800.324.9984 0R LOG ON TO delias.com/GIFTCARD.
 
To find a dELiA*s store near you, please call 1.866.847.7366, or log onto delias.com and click on Store Locator.(gcb.today#16BE7). This card is redeemable for merchandise only at all dELiA*S retail locations, through the dELiA*s catalog, or at www.delias.com. This card is not a debit/credit card, has no implied warranties, and cannot be redeemed for cash or applied as payment to any dELiA*S account unless otherwise required by applicable law.(gcb.today#505CF). This gift card carries no expiration date and will be voided if altered or defaced. If lost or stolen, this gift card cannot be replaced without the original sales receipt.(gcb.today#27EF6). Replacement value will be the value of the card at the time you report the loss or theft. Use of this card constitutes acceptance of its terms and conditions. The terms and conditions of this gift card are governed by applicable state laws. This card may not be resold without the express written permission of the issuer.