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Barter is simply the exchange of goods and services (not haggling for prices). A direct barter deal between two businesses, for example, would be “Company A” providing goods to “Company B” in exchange for an equivalent amount of Company B’s services.However, while these direct barter deals are effective, in the modern world they lack flexibility which limits how often they may occur. The challenge with the direct, one-to-one bartering model is that you might want something that one business has but they may not directly want what you have.By creating a network of members and a currency of “trade dollars” the model now becomes one-to-many and you may now barter with other members with confidence. Business owners love bartering because it saves cash – the profit margin built into goods and services sold allow for more purchasing power. In addition, bartering moves excess inventory and fills up downtime or spare capacity.

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