Cruise Fashion Limited operates fashion products stores. It offers accessories, jackets, jeans, knitwear, polo shirts, shirts, shoes, shorts, sweatshirts, t-shirts, track tops, trainers, and trousers for men and children. The company also provides accessories, belts, clothing, footwear, gloves, handbags, hats and scarves, jewelry, purses, and swimwear for women. It also provides its products online. The company was founded in 1981 and is based in Glasgow, United Kingdom with stores in Belfast, Aberdeen, Edinburgh, Glasgow, Derby, Leicester, and Newcastle, United Kingdom. As of July 6, 2011, Cruise Fashion Limited operates as a subsidiary of Sports Direct International plc.
Cruise is recognised as one of the UK's leading luxury retailers with a fantastic reputation for iconic international designer collections, directional streetwear, and premium denim brands. Key designer brands include Moncler, Stone Island, Hugo Boss, Vivienne Westwood and many more.